Journal of Communication, Sustainability, and Empowerment
Pancasila as a Normative Framework for Social Justice-based Natural Resource Management in Indonesia
This study examines Pancasila as a normative framework for socially just natural resource governance in Indonesia. Although natural resources are constitutionally intended to be controlled by the state and utilised for the greatest prosperity of the people, the practice of natural resource governance still reveals various problems, including resource conflicts, unequal control, weak benefit distribution, limited community participation, and ecological degradation. This study employed a qualitative method based on a systematic literature review by identifying, classifying, and analysing relevant literature, legal norms, and academic studies. The findings show that Pancasila, particularly the principle of social justice, can be operationalised as an evaluative and prescriptive parameter in natural resource governance. This parameter includes five main dimensions: state control, resource utilisation, benefit distribution, community participation, and environmental sustainability. The study concludes that socially just natural resource governance must not be oriented merely toward economic growth, investment, and state revenue, but also toward equitable welfare, protection of affected communities, meaningful participation, and ecological sustainability
Copyright (c) 2026 Rochmad Abu Bakar, Vernando, Ayuni Asita Hadiyati (Author) https://creativecommons.org/licenses/by/4.0
Non-Verbal Marketing Communication Training for Teenagers of Dharma Wanita Kebonsari Special School
Teenagers with disabilities are required to be more productive in order to have a decent life and can create employment opportunities for others so that the community's life becomes more prosperous. One way is by entrepreneurship. Entrepreneurs must have marketing communication skills so that businesses can grow and develop. Therefore, marketing communication training was held for productive-age teenagers at the Dharma Wanita Special Needs School in April 2026 at the Dharma Wanita Special Needs School Kebonsari Madiun with participants who were productive-age teenagers. The results of this training were written using qualitative descriptive techniques, and data collection used interviews and participant observation where the author was directly involved daily in the implementation of the training. The purpose of writing this article explains how marketing communication training for SLB teenagers is verbally and nonverbally. Meanwhile, the purpose of holding the training is to equip productive-age SLB teenagers with marketing communication skills, how to manage a business and hopefully be able to create employment opportunities. Participants practiced making marketing plans, determining costs, creating promotions, determining places and physical evidence. It is hoped that this article will be useful for other entrepreneurs with special needs, namely increasing insight and ideas in developing their businesses.
Copyright (c) 2026 Zulin Nurchayati, Veny Ari Sejati, Hindun Nurhidayati (Author) https://creativecommons.org/licenses/by/4.0
Audience Reception of Benjamin Master Adhisurya's Self-Image on the TikTok Account @iben_ma
TikTok social media is one of the social media that can be used to build selfimage. Building a self-image is related to the content on TikTok because someone will exist to create creativity and new things that are different from others. Self-image is a person's image of oneself or a person's thoughts about how others view him or her. The purpose of this study is to determine the reception of Benjamin Master Adhisurya's self-image on the TikTok account @iben_ma. This research uses audience reception theory by referring to Theory 7 of self-image formation to determine the position of the audience in interpreting the content of messages in the media. There are three categories to determine the position of the audience, namely dominant, negotiated, and oppositional. This research uses a qualitative approach using the reception analysis method and uses the constructivism paradigm. The research data collection techniques include primary data with in-depth interviews and secondary data in the form of documentation and literature review. The audience's interpretation of the self-image of TikTok account owner @iben_ma is in a dominant position. The results of this study indicate that most informants accept the meaning of the self-image of @iben_ma in TikTok from various aspects of self-image formation, namely physical condition, name, clothing, social development, family, abilities and knowledge, attitudes and actions. There are four informants who are in a negotiation position accepting the meaning that these factors support @iben_ma's self-image, as well as those who reject the meaning and give meaning based on their views and beliefs, and four informants who are in an oppositional position in the aspects of social development, clothing, attitudes and actions.
Copyright (c) 2026 Erlangga Dharma Satria, Vania Utamie Subiakto (Author) https://creativecommons.org/licenses/by/4.0
Local Wisdom and Political Communication in Indonesia: A Systematic Literature Review on Cultural Transformation in the 2024 Electoral Campaigns
This study examines the use of local wisdom in Indonesian political communication as a form of cultural transformation in the 2024 electoral campaigns. The study aims to analyze the integration of local values into contemporary political communication strategies and the factors contributing to their effectiveness. This research employs a systematic literature review (SLR) method by analyzing various studies related to political communication, local culture, and digital campaigns in Indonesia. The findings indicate that the use of local cultural symbols such as wayang performances, traditional clothing, cultural rituals, and religious leadership strengthens campaign resonance, builds emotional connections with communities, and enhances candidates’ political legitimacy. The effectiveness of these strategies is further amplified through the integration of digital media, particularly in engaging young voters. The study also reveals that cultural relevance, the social legitimacy of local leaders, institutional support, and the digital adaptation of cultural symbols are key factors in the success of local wisdom-based political communication. This study concludes that the integration of local traditions and digital media can strengthen inclusive democratic practices while preserving Indonesian cultural identity within contemporary political communication.
Copyright (c) 2026 Abdul Rahman HI (Author) https://creativecommons.org/licenses/by/4.0
The Impact of Technical Competency Standards for Policy Analysts on the Quality of Public Policy Formulation in Indonesia
This study is motivated by the phenomenon of low-quality public policies in Indonesia, characterized by a high rate of regulatory overlap and policy annulments by the Constitutional Court due to weaknesses in the formulation stage. The objective of this study is to conduct an in-depth analysis of the influence of technical competency standards for policy analysts on the quality of public policy formulation in Indonesia. The research method employed is a normative legal approach using both a statutory approach and a conceptual approach. The research results indicate that standardizing technical competencies based on Evidence-Informed Policymaking and mastery of big data literacy significantly enhances individual analytical capacity to produce accurate, evidence-based policy recommendations. These findings reveal a gap between current regulatory standards and the demands of complex analytical practices in the field, where strengthening technical competencies has proven to be a determining factor in reducing formulation errors. In conclusion, strengthening technical competency standards is a crucial pillar for the success of bureaucratic reform. The implications of these findings recommend the need for a reorientation of the training curriculum for policy analyst positions by the National Administrative Agency to be more adaptive to digital transformation, thereby ensuring higher-quality, accountable, and far-reaching public policy practices in Indonesia.
Copyright (c) 2026 Risman Setiawan (Author) https://creativecommons.org/licenses/by/4.0
Pawon Cerita: Designing a Special Event for a Traditional Culinary Photo Exhibition as a Medium of Cultural Communication at Pasar Papringan
This practice-based research examines "Pawon Cerita: Saka Dapur, Tumukul Rasa," a visual communication project designed to reframe culinary offerings at Pasar Papringan as cultural narratives rather than mere tourism commodities. The study addresses the strategic challenge of connecting visitors with local kitchen traditions and the core values of "3L" Local (Lokal), Delicious (Lezat), and Sustainable (Lestari) within a community-based tourism context. Theoretically, the project integrates the MOVE framework, the Open-System Model of Event Management, and visual semiotics. Methodologically, it employs a descriptive qualitative approach supported by descriptive quantitative data, utilizing participant observation, documentation, and in-depth interviews with three purposive informant clusters: internal organizers, vendors, and visitors. The project was operationalized through a multi-layered special event consisting of a photography exhibition, walking narrative installations, interactive mirrors, a message corner, and interactive talk shows. Findings reveal that the exhibition reached approximately 4,211 visitors, successfully serving as a "narrative gateway" that guided public interpretation of local food as an expression of village identity and soil-to-table processes. Evaluation data indicated a high level of visitor comprehension regarding 3L values, while qualitative feedback highlighted increased vendor pride and economic benefits. Despite technical constraints in sound systems and digital evaluation reach, the research concludes that Pawon Cerita effectively functions as a medium for cultural communication and identity reinforcement. These results offer strategic insights for enhancing community engagement and narrative design in rural revitalization initiatives.
Copyright (c) 2026 Grace Agatha (Author) https://creativecommons.org/licenses/by/4.0
The Effect of the First Issue of Oplosan on the Kompas.com Online News Portal on the Level of Trust of Tiktok Followers @kompascom towards Pertamina
The issue of adulterated Pertamax fuel arose at the end of February 2025 due to allegations of corruption and fuel adulteration by PT Pertamina Patra Niaga, which caused material and non-material losses and led to a crisis of public confidence in Pertamina. This issue spread widely through various media outlets, including Kompas.com and the TikTok account @kompascom, which has more than 6 million followers. The purpose of this study was to determine the effect of exposure to the Pertamax adulteration issue on the Kompas.com online news portal on the level of trust of followers of the @kompascom TikTok account in Pertamina. This study used an explanatory quantitative research method with behaviorism and stimulus-response (S-R) theory. Sampling was conducted using purposive sampling and the sample was determined using the Slovin formula. The research population consisted of followers of the TikTok account @kompascom who use Pertamax and have accessed news related to this issue. The results of the study show that exposure to the issue of Pertamax adulteration (X) has a significant negative effect of 0.823 on the level of trust (Y), which means that the higher the exposure to the issue, the lower the level of trust. The exposure to the issue, the lower the level of trust.
Copyright (c) 2026 Deni Budiarto, Edy Sudaryanto, Hajidah Fildzahun Nadhilah Kusnadi (Author) https://creativecommons.org/licenses/by/4.0
Organizational Communication Patterns in Inceasing Solidarity Between Members Among Youth at the Annisul Muttaqin Mosque, Bedewang Village, Banyuwangi Regency
An organization is a collection of individuals united by common goals, where communication plays a crucial role in strengthening relationships among members. Ineffective communication patterns, however, may lead to conflict and weaken organizational sustainability. This study aims to analyze communication patterns, solidarity values, as well as supporting and inhibiting factors in fostering solidarity among the youth of Annisul Muttaqin Mosque, Bedewang Village, Banyuwangi Regency. Using a qualitative approach, data were collected through observation, interviews, and documentation with eight informants consisting of administrators and youth members. Data analysis followed the stages of data collection, reduction, display, and conclusion drawing. The findings reveal that youth members apply circle and Y communication patterns, in line with Pace and Faules’ concept of downward, upward, horizontal, cross-channel, and informal communication. These patterns support an open communication system that fosters solidarity, consistent with Durkheim’s organic solidarity theory. The solidarity values identified include support, mutual help, respect, and a sense of belonging. Supporting factors consist of religious, social, cultural, and artistic activities, while inhibiting factors include differences of opinion and the emergence of group division.
Copyright (c) 2026 Ananda Febri Darulia Putri, M. Dimyati Huda , Prima Ayu Rizqi Mahanani (Author) https://creativecommons.org/licenses/by/4.0
Digital Word of Mouth Communication Strategies in Building Customer Loyalty to the @jelione Brand
Local perfume brand @jelione utilizes Word of Mouth (WOM) communication strategies to build customer loyalty. Online perfume purchases offer limited sensory experiences, making conversations via Instagram and WhatsApp an important aspect in shaping consumer perceptions and trust before making a purchase. This study uses a descriptive qualitative approach with a focus on analyzing consumer experiences that are not only related to user experiences with physical products, but also Communication Experiences formed through digital interactions. The results show that @jelione's WOM strategy is oriented towards creating positive and authentic communication experiences, including through active responses to comments and Direct Messages (DM) by utilizing usergenerated content. This two-way communication has been proven to increase brand credibility and customer emotional attachment. This study contributes to strengthening interactive marketing communication research through the application of a symmetrical two-way communication model, emphasizing that trust, interaction quality, and communication satisfaction are key factors in shaping customer loyalty to products that cannot be directly tested by the senses.
Copyright (c) 2026 Jessycha Lionita Lubis (Author) https://creativecommons.org/licenses/by/4.0
Crisis Communication Strategies of East Java Regional Police Public Relations in Building a Positive Image Through TikTok
The Indonesian National Police often face crises of public trust and negative public image, which are caused by the spread of negative issues on social media. In this scientific article, the researcher analyze the crisis communication strategies implemented by the Public Relations Division of the East Java Regional Police (Humas Polda Jatim) in response to the growing negative issues about the police circulating among the public. This research aims to understand how Humas Polda Jatim applies crisis communication strategies on the TikTok social media platform to address negative issues regarding the police and build a positive image, as well as how these strategies are used to create two-way communication between the police and the public through content posted on the official TikTok account of Humas Polda Jatim. Therefore, the researcher employs a qualitative approach to compile data obtained from interviews with relevant informants in order to provide clear explanations and insights. The research presented in this scientific article is expected to serve as a reference for relevant articles that may be developed in the future.
Copyright (c) 2025 Andi Afdu Burhanuddin (Author) https://creativecommons.org/licenses/by/4.0
Service Marketing Communication Training for Motorcycle Repair Shops in the Second Period of 2025
Today's youth are expected to be more productive in order to have a decent life and create job opportunities for others, so that society's prosperity increases. One way is to start a motorcycle repair shop for interested teenagers or those who already have motorcycle engine mechanical skills. Startup entrepreneurs need to have service service marketing communication knowledge so that their repair shops will grow and develop into medium to large-scale repair shops. Therefore, a service marketing communication training program for motorcycle repair shops will be held in November 2024 at the Suzuki Motor repair shop in Magetan city, branch of PT. ISG Surabaya, with participants being mechanics and apprentices. This research uses a descriptive qualitative technique, and data collection is done using the participant observation technique where the author is directly involved in the daily implementation of the training. Additionally, interviews are conducted when needed. The purpose of this research is to explain how service marketing communication training is conducted for motorcycle repair shops. The training material covers service marketing communication, how to manage a repair shop, and is expected to create job opportunities in their respective areas. Participants practiced creating marketing plans, determining costs, creating repair shop promotions, and determining place and physical evidence. The reseacher hopes this article will be beneficial to other repair shop entrepreneurs by expanding their knowledge and providing ideas for developing their repair shops.
Copyright (c) 2025 Veny Ari Sejati (Author) https://creativecommons.org/licenses/by/4.0
A Relational Dialectic Analysis in the Discourse of Life Choices of Professional Women
This study aims to understand the relational dialectics perspective in the discourse of professional women's life choices. This research employs a qualitative approach with interview and observation methods. The results show that several factors influence professional women's decisions to delay marriage, including the Sandwich Generation, career, and mental readiness. This study finds that professional women prioritize their role as family supporters, economic stability through their careers, and mental readiness before deciding to get married. These findings provide insight into the relational dynamics of professional women in making decisions about their life choices.
Copyright (c) 2026 Yulfa Margiana, Izzati Rizal (Author) https://creativecommons.org/licenses/by/4.0
The Role of Interpersonal Communication of Teachers in Enhancing Students' Learning Motivation at SDN Singonegaran 1 Kota Kediri
A study at SDN Singonegaran 1 Kota Kediri explored the role of teachers' interpersonal communication in boosting students' learning motivation. Using a qualitative descriptive approach, researchers interviewed four teachers and conducted observations and documentation. The study was based on Joseph A. DeVito's theory, focusing on five key indicators: openness, empathy, supportiveness, positiveness, and equality. The findings showed that teachers' interpersonal communication is crucial for enhancing student motivation. Teachers employed interactive techniques like ice-breaking, trigger questions, and digital media (e.g., Kahoot!) to create a comfortable learning environment. They also used positive reinforcement like praise and points to reward students. The communication process included building trust, providing clear verbal and nonverbal messages, using supportive media, and giving positive feedback. Additionally, teachers tailored their approach to each student's unique needs. While these strategies were effective, challenges such as student shyness and lack of confidence remained. The study concluded that effective teacher communication significantly improves student motivation and creates a supportive classroom atmosphere. It recommends that teachers receive continuous training to refine their communication skills and overcome these barriers, thereby promoting students' academic and personal growth.
Copyright (c) 2025 Mirna Sari Rahayu Mirna, Prima Ayu Rizqi Mahanani, Mohammad Arif (Author) https://creativecommons.org/licenses/by/4.0
Analysis of Gadget Use and Gratification Among Students at Pondok Pesantren Sharif Hidayatullah Rejomulyo, Kediri City
The development of information technology in the 21st century has brought significant changes in various fields, including education and religion. The 2023 APJII report noted that more than 70% of Indonesian teenagers have internet access through gadgets, indicating that the younger generation lives in a digital era. This development also influences religious-based educational environments, one of which is Pondok Pesantren Sharif Hidayatullah Rejomulyo in Kediri City. This pesantren is categorized as a modern Islamic boarding school with a policy that allows students to bring and use gadgets outside of worship and Qur’anic study times. Such a phenomenon raises questions about the motives and gratifications of students in using gadgets. This study aims to understand the motives and gratifications obtained by students in using gadgets at Pondok Pesantren Sharif Hidayatullah Rejomulyo in Kediri City. The research applies a descriptive qualitative approach using observation, interviews, and documentation methods. The Uses and gratification theory is used as the analytical framework to identify cognitive, affective, personal integration, social integration, and diversion needs. The research informants consist of active students who use gadgets in their daily activities at the pesantren. The findings reveal that students use gadgets to seek academic information and current news, obtain entertainment, communicate with family and friends, express themselves, and relieve boredom. The gratifications gained align with the motives that correspond to the five categories of needs in the Uses and gratification theory.
Copyright (c) 2025 Regga Ziyadatul Faricha, Prilani, Prima Ayu Rizqi Mahanani (Author) https://creativecommons.org/licenses/by/4.0
The Influence Of Personal Branding On Instagram Followers' Loyalty: A Case Study Of Fadil Jaidi
This quantitative study investigates the influence of personal branding on Instagram follower loyalty, specifically examining Fadil Jaidi's account (@fadiljaidi) with 13.7 million followers. Using purposive sampling, 278 respondents who met specific criteria (minimum 17 years old, following the account for at least 6 months, and actively engaging with content) participated in this research. Personal branding was measured through four dimensions: authenticity, visibility, distinctiveness, and consistency, while follower loyalty was assessed through behavioral loyalty, attitudinal loyalty, and advocacy loyalty. Data collection utilized online questionnaires with a 4-point Likert scale, analyzed using simple linear regression via SPSS. Results demonstrate a strong positive correlation (r = 0.654) between personal branding and follower loyalty, with the regression equation Y = 12.02 + 0.54X indicating that each unit increase in personal branding results in a 0.538 unit increase in follower loyalty. The coefficient of determination (R² = 0.427) reveals that personal branding explains 42.7% of follower loyalty variance. Consistency emerged as the strongest personal branding dimension (971.25 index value), while attitudinal loyalty scored highest among loyalty dimensions (973.5 index value). These findings provide empirical evidence that authentic, consistent, and distinctive personal branding strategies significantly enhance follower commitment, particularly through family-centered content that creates unique positioning in competitive social media landscapes.
Copyright (c) 2025 Khaerunnisa Az Zahra, Izzati Rizal (Author) https://creativecommons.org/licenses/by/4.0
Analysis of the Fear of Missing Out (FoMO) Phenomenon in Instagram Social Media Use Among Generation Z
This study explores the phenomenon of Fear of Missing Out (FoMO) among Generation Z in their use of Instagram as a social media platform. The problem arises from the increasing tendency of young people to experience anxiety, social pressure, and identity challenges when exposed to constantly updated online content and trending activities. Using a qualitative approach with phenomenological methods, this research examines the subjective experiences of selected informants to capture how FoMO is felt, expressed, and interpreted in daily digital interactions. The analysis is supported by theoretical frameworks such as FoMO theory, Social Identity theory, and the Uses and Gratifications approach. The findings reveal that FoMO manifests in repeated scrolling behavior, impulsive decision-making to join social trends, and the need for social validation, which collectively influence how Gen Z constructs their self-image and social relationships. Instagram’s visual and interactive features were found to intensify these experiences. The study concludes that FoMO is not merely a psychological condition but also a social communication process shaped by identity, recognition, and the pursuit of belonging in digital culture .
Copyright (c) 2025 Rizky fadilla Dilla (Author) https://creativecommons.org/licenses/by/4.0
Ensuring Psychosocial Interventions Align with Rights-Based Mental Healthcare in India
The Mental Healthcare Act (MHCA), 2017 marked a paradigm shift in India’s mental health landscape by reframing mental illness through the lens of rights, dignity, and person-centered care. While the Act enshrines psychosocial interventions as an essential component of treatment, implementation remains uneven, hindered by workforce shortages, systemic biomedical bias, financial inaccessibility, and weak ethical oversight. This commentary critically examines the interface between MHCA 2017 and psychosocial care, highlighting gaps in service delivery, the persistence of harmful practices such as conversion therapy, and the neglect of adverse outcomes in psychotherapy. It argues that without structural reforms including integration of the National Commission for Allied and Healthcare Professions Act, 2021, expanded insurance coverage, stronger accountability mechanisms, and recognition of allied professionals psychosocial interventions risk remaining marginalized. The article emphasizes the urgent need for rights-based, culturally sensitive, and ethically sound practices to realize the transformative vision of MHCA 2017. Strengthening psychosocial care is not ancillary but central to building a mental health system grounded in equity, recovery, and human dignity.
Copyright (c) 2025 Jyoti Tripathy, Deepanjali Tripathy (Author) https://creativecommons.org/licenses/by/4.0
Jaranan Samboyo Putro Community Communication Strategy in Preserving the Culture of Kurungrejo Village Prambon District Nganjuk Regency
The preservation of traditional jaranan arts in Nganjuk Regency, especially the Samboyo Putro jaranan community in Kurungrejo Village, faces the challenges of modernization and globalization that affect the culture and social of the community. This community adapts by combining modern elements and using digital technology to maintain its existence and attract the interest of the younger generation. However, they also experience communication barriers and have to compete with increasingly popular digital entertainment. This study aims to analyze the communication strategy of the Samboyo Putro jaranan community in preserving culture in Kurungrejo Village and identify supporting and inhibiting factors in these preservation efforts. This research uses a qualitative approach with a descriptive approach. Data were obtained through interviews and observations with six informants. The results of this study show that the communication strategy of the Samboyo Putro jaranan community in preserving culture uses ways to recognize communication targets, choose communication media, such as combining traditional and digital media appropriately, assessing the purpose of communication messages, and maximizing the role of credible and empathetic communicators. The supporting factor, the Samboyo Putro jaranan community uses the slogan as a community identity, socialization and education, maintaining traditional pakem, modifying music and creations, community support, community support, community and government support, and the use of social media. Inhibiting factors, the impact of the Covid-19 pandemic, suboptimal management of social media, modernization and globalization challenges, limited resources, competition with modern entertainment, and lack of regeneration.
Copyright (c) 2025 Sinta Kusuma Wardani, Qomarul Huda, Prima Ayu Rizqi Mahanani (Author) https://creativecommons.org/licenses/by/4.0
Framing Analysis of Blasphemy News by Isa Zega in the Practice of Umrah in Suara.com and Viva.co.id
The case of alleged religious blasphemy involving Isa Zega, a transgender social media influencer who performed Umrah wearing a Shari headscarf and was in the women's section, has sparked a strong reaction from the public. This incident relates to issues of religion, gender identity, and freedom of expression. This research explores how Suara.com and Viva.co.id frame their reporting on this matter using the framing model by Pan and Kosicki on 12 news articles published from November to December 2024. The analysis results show that Suara.com delivers news in a neutral manner and provides space for clarification, while Viva.co.id emphasizes elements of religious violation by quoting religious figures. From the perspective of Islamic journalism, Suara.com is considered to better reflect the principles of journalistic ethics compared to Viva.co.id.
Copyright (c) 2025 Nanda Alfira Damayanti, Prima Ayu Rizqi Mahanani, Fuad Faizi (Author) https://creativecommons.org/licenses/by/4.0
Fan Perceptions of Streamer Windah Basudara’s Personal Branding on Youtube
This study aims to explore fans perceptions of Windah Basudara's personal branding on the Youtube Platform, the extent to which fans understand the elements of his personal brand, and how they evaluate the self-image constructed by Windah Basudara. This research employed a descriptive quantitative method, with data collected through questionnaires distributed to 100 respondent who are fans of Windah basudara on Youutbe and member of his Discord Community. The data were analyzed using a descriptive approach with a Likert scale. The results indicate that fans perception of Windah Basudara's personal branding falls into the "very good" category. Fans understand the personal branding elements expressed through his signature communication style, unique gimmicks, and involvement in social activities. Furthermore, fans evaluations of Windah Basudara's personal branding are highly positive, particularly in terms of consistenty, uniqueness, and personality. These findings align with the Stimulus-Organism-Response (S-O-R) theory and Peter Montoya's concept of personal branding, which emphasizes the importance of clarity, specialization, and consistency in building a strong self-image.
Copyright (c) 2025 Rossa Dwi Maharani (Author) https://creativecommons.org/licenses/by/4.0