Vol. 1 No. 1 (2025): CSE Journal
Articles

Fan Perceptions of Streamer Windah Basudara’s Personal Branding on Youtube

Pdf
  • Rossa Dwi Maharani
Rossa Dwi Maharani
Universitas Sahid

Published 2025-09-30

Keywords

  • perception,
  • personal branding,
  • windah basudara,
  • youtube,
  • S-O-R Theory

Copyright (c) 2025 Rossa Dwi Maharani (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study aims to explore fans perceptions of Windah Basudara's personal branding on the Youtube Platform, the extent to which fans understand the elements of his personal brand, and how they evaluate the self-image constructed by Windah Basudara. This research employed a descriptive quantitative method, with data collected through questionnaires distributed to 100 respondent who are fans of Windah basudara on Youutbe and member of his Discord Community. The data were analyzed using a descriptive approach with a Likert scale. The results indicate that fans perception of Windah Basudara's personal branding falls into the "very good" category. Fans understand the personal branding elements expressed through his signature communication style, unique gimmicks, and involvement in social activities. Furthermore, fans evaluations of Windah Basudara's personal branding are highly positive, particularly in terms of consistenty, uniqueness, and personality. These findings align with the Stimulus-Organism-Response (S-O-R) theory and Peter Montoya's concept of personal branding, which emphasizes the importance of clarity, specialization, and consistency in building a strong self-image.

Pdf

References

  1. Adnan Achiruddin Saleh. (2018). Pengantar Psikologi. Penerbit Aksara Timur.
  2. Anisa, N., Handayani, T. (2024) Analisis Personal Branding Pada Kesuksesan Karir Content Creator TikTok. Jurnal Pendidikan Ekonomi dan Kewirausahaan. 8(2), 729-738.
  3. Ardi, M, D., Karina, EK, E, M. (2024) Strategi Personal Branding Nessie Judge Pada Youtube Channel Epiode Nerror. Jurnal J-SIKOM. 5(2), 93-100.
  4. Awalina Yusanda, Tini Darmastuti, George Nicholas Huwae. (2021). Strategi Personal Branding Melalui Media Sosial di Instagram. Jurnal SCRIPTURA 11(1). 41-52.
  5. Depi Putri, S.Sos.I., M.Si et al. (2022). Pengantar Ilmu Komunikasi, Grup CV. Widina Media Utama.
  6. Dr. Rubiyanto, M.M. (2024). Personal Branding Dalam Komunikasi Media Digital Konsep & Model antara merek, brand, produk, Rajawali Pers.
  7. Dr. M. Anang Firmansyah, S.E., M.M. (2020). Komunikasi Pemasaran. CV. Penerbit Qiara Media.
  8. Dr. Drs. Danang Sunyoto, S.H., M.M., C.B.I.D.M, Drs. Yanuar Saksono, M.M. (2022). Perilaku Konsumen. CV. Eureka Media Aksara.
  9. Farco Siswiyanto Raharjo. (2019). The Master Book of Personal Branding. Quadrant.
  10. Farisi, A, D., Sukendro, G, G. (2023) Analisis Personal Branding di Media Sosial (Studi Kasus pada Channel YouTube Windah Basudara). Prologia. 7(2), 466-472.
  11. Herlina, S.ST., M.Kes et al.. (2023). Pengantar Ilmu Komunikasi. CV. Basya Media Utama.
  12. Hermawan, D, N., Kristiyono, J., (2023) Analisis Komunikasi Interaktif Brando Franco dengan Penontonnya dalam Live Streaming di Kanal Youtube Windah Basudara. Journal of Media and Communication Science. 6(2), 11-21.
  13. Kamiruddin Abdullah, Misbahul Jannah, Ummul Aiman, Suryadi Hasda, Zahara Fadilla, Taqwin, Masita, Ketut Ngurah Ardiawan, Meilida Eka Sari. (2022). Metode Penelitian Kuantitatif. Yayasan Penerbit Muhammad Zaini.
  14. Japutra, P, J., Winduwati, S. (2024) Analisis Pembentukan Online Personal Branding Melalui media Sosial (Studi Kasus Channel YouTube The Jooomers). Prologia. 8(2), 265-274.
  15. Junius, I., Sukendro, G, G. (2024) Strategi Kreatif Windah Basudara dalam Membangun Personal Branding melalui Youtube. Koneksi. 8(2), 407-416.
  16. Lois, D., Candraningrum, A. (2021) Personal Branding Content Creator di Instagram. Jurnal Komunikasi, 5(2), 329-337.
  17. Raihan, S, D. (2022) Analisis Personal Branding Fadil Jaidi sebagai Konten Kreator di Instagram dan Youtube. Jurnal Komunikasi Korporasi dan Media, 3(2), 157-171.